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Maja Lindberg Schwaner
Under a new corporate sun
15.11-1.12 2024




Maja Lindberg Schwaner
Offshore, 2024
Maja Lindberg Schwaner
Drive-through, 2024



The works in Under a new corporate sun draw on aesthetics from a reality where tech companies have gained significant power over our lives, and where technology, economy, and art merge in new and interesting, but not always beautiful, ways. In the exhibition, flags are planted on an artificial island. The logos on the flags mimic the visual language of companies and cryptocurrencies. Emoji-hands sign that everything is okay. The island is a reference to the grand tech-bro dream of creating a society with unregulated technological growth. There was the widely ridiculed concept of "crypto island" (check out the promo video on YouTube for a mildly unsettling experience), but also more serious proposals for unregulated zones, even though technological development is already not particularly regulated.

The images featured on the three fabric prints, McDonald's Waterpark I-III, are AI-generated based on the prompt "McDonald's Waterpark" and were – together with the McDonald's sculpture – created with the idea that even though the climate crisis is upon us, most companies' goal is still, above all, growth. As desperation grows, they ask: How do we profit from it? Meanwhile, CEOs try to stage themselves as cult leaders and visionary geniuses to justify their accumulation of wealth at the expense of others.
NFTasia is an animated mini-series with three episodes, in which friends Crunch and Max travel to the crypto-amusement-park NFTasia, which quickly proves to be a disappointing experience with not much to do. In the first episode, the friends visit an expensive store. In the second episode, they try to win money in a game that never really starts. In the third episode, they fall to another level of the park, where some tweens are collecting internet garbage and selling it to AIs. The series draws on NFT-aesthetics as a cultural moment where internet culture and art met in an economically speculative and volatile soup.

Maja Lindberg Schwaner (they/she, b. 1990) graduated from the Fine Arts MFA programme at HDK-Valand in 2022, and is currently based in Copenhagen.
The exhibition is supported by Göteborgs Stad, Kulturrådet,
The Danish Art Foundation and Svensk-danska kulturfonden.

Photos by Hanna Antonsson