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    Upplaga 1 - helg för självpublikation
    Kristian Olsson
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Runa Rosgaard
It´s complicated
27.10 — 12.11 2023





The exhibition “It’s Complicated” consists of an installation and the short film “Avril Is Dead” and is inspired by the conspiracy theory that seeks to prove Avril Lavigne's death in 2003 and subsequent replacement by the clone Melissa. Originally created as the Brazilian blog “Avril Está Morta” in 2011, the conspiracy theory was mainly conceived as a joke and a means to understand, to what extent you can get people to believe almost anything with a little help from the internet. 

The film in itself is a combination of short film, musical and music video set to a score of warped Avril Lavigne covers and a narrative loosely based on the myth of Hermod traveling to Hel to retrieve his brother Balder. The installation and film looks into how conspiracy theories work as fictions or modern myths meant to provide answers to obscure phenomena such as the music industry which creates and cultivates celebrities like fictional characters. How people buy into these fictions and to what extent they are willing to play-pretend to find some kind of comfort in the real world. Runa Rosgaard is an interdisciplinary artist that investigates narratives of escapism pretend-play and history, through a range of mediums. Central to the works are different characters, be it versions of themselves, historical-figures or clones of celebrities which with the help of soundtracks explore real and unreal worlds.
The exhibition is supported by Göteborgs stad & KulturUngdom

Photos by Hanna Antonsson